8 Ways Professional Video Production Boosts Your Business

Yes, video content reigns supreme for marketing campaigns, but it’s time to sit the iPhone down. Instead of trying to film (and edit) content yourself, why not allow professional production companies to do the hard work for you?

If you haven’t noticed, social media and brand advertisements are starting to look more and more official. And by “official,” we mean “high quality.” More brands are starting to invest in professional services to produce attractive marketing content that elevates their position in the market above the competition.

Are you ready to be the leading brand in your industry? Then it’s time you invested in a video production company. In this guide, we’re looking at 8 ways professional video companies boost your business and take your advertising strategy to the next level.

1. Builds Brand Awareness

Brand awareness is the #1 ingredient for growing any business. Professional production companies help you create high-quality videos that attract a larger audience to increase your brand’s awareness. Because professional production companies have top-of-the-line equipment for filming and editing, your videos turn out a step above the competition to not only increase awareness, but improve your brand’s image.

2. Establishes Trust & Authority

Other than building brand awareness, establishing trust and authority in the minds of your ideal customers is the first step to winning them over. Consumers invest in brands they feel confident and safe in, which can easily be achieved with the help of professional videos!

Having professional-level content to share on your social platforms and website makes your business appear more legit and trustworthy to your audience. Video marketing allows you to connect with your audience on a deeper level to address their pain points and communicate more effectively when compared to other methods of advertising.

3. Connects Easily With Your Audience

Speaking of forming deeper connections with your audience, professional videos help you form relationships with your target audience faster and easier. That’s because these companies know how to create visual content that’s eye-catching and engaging. 

With the mix of professional equipment and storytelling expertise, a professional production company can help you create campaigns with clear goals to see higher engagement metrics. The more high-quality content your brand pushes out, the more your audience feels it’s worth it to watch you post and interact with your brand.

4. Boosts SEO & Website Traffic

When you invest in professional video content, you’re not just getting high-quality marketing visuals. You’re also investing in boosted search engine rankings and organic website traffic. 

Search engines reward websites that have videos on pages that increase the engagement time with viewers. When website pages experience longer “dwell time” from on-page videos, search engines recognize the site as valuable, which boosts search engine rankings. 

But, the key to seeing this increase in rankings and website traffic is having valuable videos for viewers to watch. Professional production companies produce the type of videos that attract viewers to keep them on your website for longer to activate the reward.

5. Better Marketing Strategies

As we mentioned, video marketing is highly effective for marketing campaigns because of how engaging they are to a targeted audience. In order for them to work and produce conversions or sales, the videos have to be strategized and executed to the highest degree. 

Professional production companies have industry experience that span beyond their equipment. They’re professional storytellers who know how to create a plan for your video that considers the following:

• Your target audience

• The campaign goal

• Distribution channels

• Storytelling and messaging

Other than the filming and editing, the storytelling is one of the most important aspects of your business’ video. Video companies implement effective marketing strategies to use visual storytelling to promote your brand and increase sales.

6. Enhances Social Media Presence

To be frank, social media isn’t doing your brand any good if you’re not finding ways to stand out among your competitors. Social media platforms are loud and noisy when it comes to advertisements, so finding ways to elevate your social media presence with a competitive edge is key to being a leading voice. 
Professional production companies work with you to ensure your brand becomes the leading voice by creating video content that’s unique and tailored totally to your brand. Instead of following in everyone else’s footsteps and creating the same, non-resonating content, production companies unlock new ways to speak to your audience and drown out other voices on each platform. 

7. Improves Customer Loyalty

Sure, providing great customer service is part of increasing customer loyalty, but what about building a community? When consumers constantly see high-quality content from brands they trust – and have positive experiences with – they’re more likely to return. 

Professional production companies can set you up with consistent content to share that routinely captives your audience to remind them you exist. When this happens, the more your audience is likely to engage with your content and come back to purchase time and time again. 

8. Increases Sales & Conversions

All of these benefits together lead to the ultimate goal you’ve been after from the start: increasing your sales. When you partner with a professional production company to produce high-quality videos to showcase your brand’s value, you can expect to see incredible (monetary) results.

Invest In Your Brand’s Success Story Today

Video content is leading marketing strategies for a reason. Why not experience the benefits and results of working with a professional production company?

If you’re planning to film in or around Denver, Triarch Creative is the best production team to work with for your video needs. Our team has nearly two decades worth of experience producing high-level content exclusively for brands like Patrón, Rivian, Ford, Comcast, REP Fitness, Clmbr, Lowe’s and more. 

Ready to take your marketing strategy to the next level? Contact us today to get started with your story.