PATRón

We are proud to have collaborated with Territory6 to create exceptional and intricate assets for the launch of Patrón's luxurious tequila line, Ahumado. Our team at Triarch Creative meticulously planned a rigorous two-day production schedule in Brooklyn, New York City, allowing us to capture the essence of the tequila, the bottle, and the unique elements that set it apart from the rest of the lineup.

Throughout the production, we leveraged our expertise to film at an astonishing 700 frames per second, highlighting the intricacies and fine details of the tequila and its exquisite packaging. Our video team, equipped with cutting-edge Phantom Flex cameras, flawlessly executed this high-speed capture. Simultaneously, our stills team operated in a separate studio located a mere 50 feet away, creating powerful images specifically tailored for billboard advertisements, social media campaigns, and the brand's website.

Filming in New York City presented its own set of challenges, given that both Territory6 and Triarch Creative are based elsewhere. However, our extensive network and close connections with some of New York's finest commercial crew members allowed us to exceed the client's expectations.

The first day of production was dedicated to capturing stunning bottle shots. Our video team meticulously filmed every detail using our state-of-the-art equipment, while our stills team focused on creating captivating images that would serve as key visuals for billboard placements, social media engagement, and the brand's website.

On the second day, our focus shifted to the Brand Ambassadors, individuals who intimately know Patrón's brand and heritage. Together, we crafted three exquisite cocktails, specifically designed for social media and paid advertising campaigns to complement the launch of this remarkable new liquor line.

At Triarch Creative, our commitment to excellence extends beyond the production phase. We took charge of an intensive post-production process, managing multiple rounds of revisions and collaborating closely with the agency and the client. Within an aggressive timeline of just seven days from the final day of production, we ensured that all assets met the highest standards of quality and were delivered promptly. Our team worked tirelessly, handling everything from editing to color grading and photo retouching, ensuring a seamless and polished final product.

We are honored to have collaborated with Territory6 and Patrón to create elevated content that showcases this exceptional brand launch in a captivating and sophisticated manner. Through our unwavering commitment to excellence, attention to detail, and creative vision, we have successfully captured the essence of Ahumado, further elevating Patrón's esteemed reputation in the luxury tequila market.