How To Choose the Best Denver Production Company: A Comprehensive Checklist
If you're planning to use video to elevate your brand's marketing efforts, then you've come to the right place. Searching for a production company to handle the nitty gritty of your project is no easy feat. In order to produce a video that's successful in not only visuals but also conversions, you'll need the help of a trustworthy, experienced production company.
So how do you find the one? The right one? and what factors should you be looking for? By the end of this guide, you'll know exactly how. We've created this comprehensive guide to lead you to the best Denver production company to work with, starting with the top 9 factors to consider.
9 Things to Consider When Choosing the Best Product Company in Denver
1. Identify Your Goals
First and foremost, you need to know what you're looking for. What type of video are you filming? What are the intended goals and outcomes of your project? Who is your target audience? Are there any specific requirements or considerations the production team will need to be aware of?
Before you begin searching (and contacting) local Denver production companies, create a brief that outlines your project goals. Not only will this help you be on the same page as the production team, but it will also help lead you to the right company who will fit your needs.
2. Consider Your Budget
One of the most important considerations when it comes to hiring a production company is your budget. This might come as a shock, but all production companies have different pricing structures. Having a clear picture of the budget you're working with helps weed out companies that aren't a fit. The differences usually depend on how many sales the commercial will generate, and how many crew we need to ensure the project's success based on the complication of a given production.
But that doesn't mean you should write off every company that exceeds your budget! When you nail down a budget for the project, be sure you're transparent with every production company you meet with. Explain your budget limits and what you're looking to get. This helps each company know how they can provide services that align with your expense. Most of the time, local production companies will evaluate your budget and create a plan to work with you by offering services within your price range.
3. Conduct a Google Search
The first step to actively find companies to work with is to conduct a Google Search. Start by typing in "local Denver production companies" or "local production companies near me" to view the list of results.
From there, you should have a wide range of companies to observe with the following steps to find the best production company to work with.
4. Browse Multiple Companies
Finding a reputable production company you'll be satisfied working with requires time and effort spent on your end. You should spend time researching at least three companies so you have options when it comes to your budget, availability, and the quality of work.
Plus, you'll want to choose a company that you feel best aligns with your needs and handles your project in a professional manner, including the equipment and services they provide.
5. Evaluate Each Portfolio
As you start to look through each company, the first place to start is their portfolio. Almost every production company (unless they're starting out) has a portfolio page of completed projects. We highly recommend starting with this page for several reasons. First, you'll get a feel of the quality of work they produce. Second, you get to see other projects similar to yours and how the company handled the video.
One important tip to keep in mind when searching for a Denver production company is to look for one with experience in your industry. For instance, a company with an extensive portfolio of wedding videos likely won't cut it for business ads or campaigns. Make sure you observe the portfolio of the company as a whole to see how they're able to adjust creativity and performance based on their previous clients' needs.
6. Review Previous Testimonials
The second trustworthy place to check when evaluating production companies is their testimonials. You can view these in multiple places online from the company's website to their Google business page, or other third-party review platforms. You can check our Google Reviews out HERE!
Previous testimonials are almost more important to observe than the portfolio. Why? Because professionalism and client relationships are what will make or break the project. Check reviews to see how satisfied previous clients were with the overall experience, not just the project. But keep in mind: there's no such thing as a perfect business. One or two negative reviews are to be expected, but if a business seems to have a hefty mix of negative and positive reviews, it might be worth it to move on to another option.
7. Assess COMPANY Communication
Normally, production companies offer consultations where you're able to discuss your project with a team member at no cost to you. This is the perfect opportunity to speak one-on-one with the team to get a feel for their professionalism and communication efforts. After all, you're getting ready to invest in a project to benefit your business. The last thing you want is to hire a company that ends up ghosting you or showing a lack of professionalism that makes the project a hassle.
As you start to reach out to local Denver production companies, there are a few things to check when it comes to communication:
Responsiveness: how quick are they to respond to your inquiry/questions?
Listening: how well do they listen to your project goals and requirements?
Adaptability: how does the team member understand your project with how they'll bring it to life?
The importance of choosing a company with strong communication skills cannot be overstated. That's why it's vitally important to consider this factor before making your final decision.
8. Check Expertise
Another important consideration is the expertise of the company. You'll get a feel for this while browsing their portfolio, but understanding expertise in production companies goes a little bit deeper. Inquire about the expertise of the team such as their knowledge and background, equipment they use, and technicality to execute the project. Most companies will disclose this information on their website or touch on it briefly in their consultation, but if not, this is an important topic to bring up not only to know what you're paying for, but also to understand how your content will maintain its quality over time.
Make sure you hear straight from the company how they plan on filming, editing, and finalizing your project to ensure it will be completed to your expectations.
9. Inquire About the Timeline
A major detail to discuss with each production company is the timeline of your project. Other than getting an estimated timeframe on the project's completion, you'll also want to know the timeline on milestones such as filming, editing, revising, and more.
Investing in a professional production company means your project will not (and shouldn't be) completed as quickly as filming on your phone. It's a process that, in order to be completed correctly, might be a little time consuming, which is a good thing! But overall, it's great to ask about the intended timeline of your project so you know exactly what to expect throughout the process.
Start Your Story Today
Choosing a local Denver production company is not a decision to make lightly. It takes time to find the right company to work with, but with these considerations, you'll find the fit that works for you.
If you're ready to get started on your project or have questions about the process, reach out to Triarch Creative today! We know how important it is to invest in bringing your vision to life, which is why we strive to make every partnership a motion-picture success.
As a full-service production company based in Denver, we take care of everything from creative direction to filming and editing, with your input, of course! Our founders have over 15 years of experience filming videos that take brands to the next level.
Ready to see it in action for yourself? Let's move your story forward today!
