SHIELD616

We are thrilled to have collaborated with Shield616, a remarkable nonprofit organization based in Colorado, to produce two impactful :30 commercials that received national exposure on ESPN. Shield616 is dedicated to equipping police officers with rifle-rated bulletproof vests, ensuring their safety without any financial burden. Prior to our partnership, we were astonished to learn that many officers had to bear the cost of acquiring these vests themselves. Shield616 stepped in to bridge this gap, providing each police officer with the necessary protection from day one and throughout their entire career.

Our journey with Shield616 began when ESPN selected them as the primary beneficiary of the ESPN First Responders Bowl. Leveraging our existing relationship with Angel Armor vests, a previous client, Shield616 reached out to us to create a series of captivating videos to be showcased during the First Responders Bowl. We set out to create a meticulously planned production schedule that would be executed entirely in Colorado Springs. Collaborating with some of the most talented crew members in the industry, we secured the impressive setting of an early 1800s courtroom as our primary filming location. All aspects of production, including permitting, equipment, crew, and scouting, seamlessly were handled by our team.

One of the most extraordinary aspects of this project was the involvement of over 250 police officers who graciously volunteered to serve as actors in the commercials. This level of commitment and dedication from first responders is truly exceptional, showcasing the strong organizational ties and community support that Shield616 has fostered. It is essential to emphasize that every individual seen on screen is an actual police officer, guaranteeing an authentic representation of those who selflessly dedicate their lives to protecting our communities.

To elevate the overall quality of the videos, we enlisted the expertise of world-renowned colorists at Company3, known for their exceptional work in major motion pictures over the past decade. Additionally, we partnered with the skilled sound design team at Defacto Sound, recognized for their outstanding contributions to projects like Game of Thrones, as well as commercials for prestigious brands such as Tesla and Buick.

We are thrilled to share that the commercials have received an overwhelmingly positive response, resulting in increased brand awareness for Shield616 and a significant surge in donations. It is immensely rewarding to witness the impact of our collaboration, knowing that our efforts have contributed to the safety and well-being of police officers who bravely put their lives on the line each day.