QUEXT

We were delighted to have the opportunity to work on a second series of videos for one of our esteemed clients, Quext. As a technology company dedicated to enhancing multi-family homes with advanced technology and safety solutions, Quext entrusted us with creating a new series of engaging videos featuring our spokesperson. The primary objective was to develop short and impactful advertisements for over-the-top (OTT), paid advertising, and social media platforms. You can see our previous work with them here.

In previous projects, we focused on producing longer 2-3 minute videos for social media use. However, this time, the client expressed their desire for shorter, snappier content with a broader range of topics to be distributed over the course of a year. With this creative direction in mind, we meticulously planned and executed our vision, resulting in an impressive collection of 25 unique assets in varying durations of :30, :15, and :06 seconds.

Filming in locations such as apartment complexes and office buildings, which typically do not host film crews, can pose logistical challenges. Maneuvering hundreds of pounds of equipment through narrow 36-inch doors and navigating elevators or freight elevators that may not be functioning can be daunting. However, we were fortunate to have a well-thought-out schedule and ample time provided by Quext, allowing us to craft a beautiful series of videos for our client. Additionally, to ensure a seamless workflow, we set up video villages and attached reference monitors to nearby TVs. This enabled every department to have a clear view of their work, fostering effective collaboration and allowing us to showcase the camera's perspective. One of the advantages of filming in an office environment was the close proximity to TVs, with most locations being within 5 to 10 feet, facilitating efficient monitoring and feedback.

Our production was further elevated by the exceptional skills of our crew members. We had the privilege of flying in our talented Director of Photography (DP) and Assistant Camera (AC) from Texas, known for their unparalleled expertise in enhancing production quality. Their invaluable contributions enhanced the overall visual appeal and storytelling of the videos.

Within one week, we successfully delivered all the requested deliverables to our client. These assets were swiftly posted online within two weeks of final delivery, maximizing their reach and impact. We take immense pride in our ability to meet deadlines without compromising on the quality and creative integrity of our work.