PLANT BASED PRODUCT COUNCIL

The Plant Based Product Council, operated by the Corn Refiners Association, entrusted us with the task of creating three informative assets aimed at educating the general public about the detrimental effects of plastic use and the viable alternatives offered by plant-based materials. Over a period of three months, we meticulously storyboarded, designed, and animated each graphic to perfection, ensuring that every step of the process aligned with the client's vision.

With the client's active involvement and feedback, we presented them with over 80 meticulously crafted storyboard frames for approval. This collaborative approach allowed us to maintain a seamless workflow, swiftly progressing from approval to creation, animation, and implementation. The client's vision to have distinct visual styles for the shorter variations was duly incorporated. However, a pivotal moment of transformation was beautifully captured in the final piece, showcasing the before and after effects of using their product. This particular sequence warranted the integration of two distinct color palettes, which were skillfully combined to create an engaging longer video, effectively connecting with their target audience.

Each graphic element within the animations was thoughtfully crafted by a talented team based in Europe. Leveraging the time zone advantage, our US-based team commenced animating the very next day, a mere 6 hours after receiving the completed graphics from our European counterparts, we were able to work almost continuously. This streamlined transatlantic collaboration significantly contributed to a notable reduction in our production timeline, enabling us to deliver exceptional results within a compressed timeframe of three months, instead of the usual six.

The resulting assets, initially intended for a grassroots campaign, soon evolved into a prominent lobbying component, advocating for the reduction of plastic usage in everyday life across the country. The engaging visuals and persuasive messaging have effectively captured the attention of the public, instigating meaningful discussions and encouraging the adoption of plant-based alternatives.

We are proud to have played a pivotal role in supporting the Plant Based Product Council's mission and driving positive change in consumer behavior. Our commitment to excellence, creativity, and efficiency remains unwavering, as we continue to deliver impactful animations that inspire and educate audiences worldwide.