FORD

Comprehensive Production Strategy

The primary goal of this project was to create content that not only highlighted Ford’s latest offerings but also connected emotionally with audiences across the country. Collaborating with Tyler Rich, a well-known artist with a passion for storytelling through music, added an exciting layer to the campaign. His charisma and connection to the audience made him the perfect choice for representing Ford's values.

At Triarch Creative, we understand that the success of any production lies in meticulous planning and execution. Our role encompassed various aspects of production, from logistics to talent sourcing and location management. We ensured that every element aligned perfectly with the client's vision.

We were responsible for booking all the talent for this project, including additional performers beyond Tyler Rich. Finding the right individuals who could embody the spirit of Ford was crucial, and we took great care to ensure that each selection matched the campaign’s tone and goals. Our logistics team coordinated travel, accommodations, and schedules, ensuring a smooth production process from start to finish.

The Final Product

The culmination of our efforts resulted in five vertical short ads designed specifically for national distribution, capturing the essence of the Ford brand in a concise and impactful format. These ads are crafted to be engaging and visually appealing, utilizing dynamic shots and compelling storytelling to resonate with viewers.

In addition to the national ads, we created ten regional pieces of content tailored to specific markets across the country. Each piece was strategically crafted to highlight unique aspects of Ford vehicles, ensuring that audiences in different regions felt a personal connection to the brand.

Throughout the production process, we maintained close communication with Ford and the creative team. Regular check-ins allowed us to ensure that we were aligned with the client’s expectations and making necessary adjustments along the way. Our ultimate goal was to deliver content that exceeded their expectations and reinforced Ford's brand identity.

At Triarch Creative, we are passionate about storytelling through video. Our collaboration with Ford and Tyler Rich stands as a testament to our commitment to quality, creativity, and client satisfaction. We take pride in our ability to manage every aspect of production, from logistics and talent booking to budget management and location scouting.

If you're looking for a partner to help elevate your brand through high-quality video content, we would love to hear from you. Let’s create something extraordinary together that resonates with your audience and drives engagement. Contact us today to learn more about our video production services!