BOXSTARS

When BoxStars approached us to create content that captured the imagination while promoting their innovative storage solutions, we knew we had to go big—really big. So, we built an entire world out of over 200 boxes, complete with professional actors, cinematic visuals, and a production timeline that would make your head spin.

At the start of the project, we developed three distinct creative concepts for the client to choose from—each with its own tone and style. One leaned into a sleek brand film approach, highlighting BoxStars’ professionalism and innovation. Another took a comedic route, adding playful energy to the storage conversation. And the third was otherworldly and imaginative, building an entire universe out of boxes—and that’s the one they chose. Through close collaboration and open creative dialogue, the client was able to handpick the direction that resonated most with their vision. That trust and clarity early on laid the foundation for a smooth, focused production that stayed aligned every step of the way.

Led by our director Jesse Selwyn, and brought to life by DP Jon Combs and producer Jordan Hansen, this shoot was a masterclass in tight, creative collaboration. From the early concept phase to final delivery, we turned this project around in under a month—proving that high-quality storytelling doesn’t need a six-month timeline.

To achieve the stylized, polished look we envisioned, we shot on ARRI Alexa Minis paired with Sigma Cine Prime lenses, and kept everything moving smoothly with a Fisher 11 dolly. The result? Cinematic motion, beautiful lighting, and a visual language that elevated each scene.

We also brought in a stellar cast of professional actors—some you might even recognize—who helped breathe life into this surreal, box-built universe. Every performance was dialed in to strike the perfect balance between charm and clarity.

Once production wrapped, our go-to editor Cavan Faucett stepped in to stitch it all together. With past work on brands like Audi, Nike, and Beats by Dre, and a long-standing collaboration with us on projects like Patron and CLMBR, Cavan brought sharp pacing, clean transitions, and a polished feel that tied it all together.

BoxStars is more than a product—it’s a personality. And we’re proud to have helped tell that story in a way that’s as bold and unique as their brand.